I am so excited about this Newsweek article on how to choose the greenest products listing Miessence as the best Shampoo and Toothpaste in the whole world (or at least of those brands available in the US).
The Newsweek article was actually about the Good Guide website that helps you choose products based on three criteria: health, environment and society. Not surprisingly, Miessence rated very well in every category that it has products, and was rated the #1 brand for shampoo, toothpaste, deodorant, makeup, lip balm, diaper cream, air freshener, baby powder, skin care, hand dish-washing liquid, and many others too I'm sure.
Another reason to love them is that after being one of the first companies in Australia to go carbon neutral, Miessence is now carbon negative :-)
Interestingly, the Newsweek article mentioned the top brands for shampoo and toothpaste, but chose to focus on the top brands for Men's deodorant, as opposed to deodorant overall, thus cutting out all the top ranked products (which happened to be from natural/organic brands like Miessence, Burt's Bees, Aubrey Organics, Tom's, Weleda etc) in favor of the conventional brands such as Fa, AXE, Degree, Mitchum and Ban.
I can't help but wonder if any of those brands (or their parent companies, such as Henkel KGaA, Unilever, Revlon, and Kao) are regular advertisers with Newsweek... I can't get the US version of Newsweek in Australia, so perhaps some of my readers could have a look and let me know?
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